No pay-to-play, ever
Placement in our directories, top picks in the field guide, and winners in our comparisons cannot be bought. We accept no payment, free subscriptions, or other consideration from the companies we cover in exchange for coverage or ranking.
No affiliate thumb on the scale
Our verdicts are written before any commercial consideration. If we ever add affiliate links, they will be labelled, and they will follow our recommendations — never shape them. Today, links to AI products are plain links.
Plain English is a standard, not a style
Every explanation on this site is written so a smart person with no technical background can follow it. If a claim needs jargon to sound true, we treat that as a sign it isn’t explained yet — or isn’t true.
Living pages, honest dates
The AI field changes weekly, so our model guides, comparisons and field guide are reviewed on a weekly cadence and stamped with a visible “last updated” date. When a product is discontinued — as Sora was in 2026 — we say so plainly rather than quietly deleting it.
What our numbers mean
Prices shown are indicative tiers or clearly-labelled estimates, checked against providers’ published pricing at review time — always verify current rates before committing budgets. Our “fit scores” in the recommendation engine express how strongly our editorial rules favour a match; they are judgments, not measurements.
Mistakes
When we get something wrong, we correct the page and its updated date. Spotted an error? Tell us — the fastest fact-checkers we have are our readers.